/* =========================================================
   El Mejor Plan de Isapre — Design system
   ========================================================= */
:root{
  --cream:#FCFBF7;
  --cream-soft:#F4EFE4;
  --teal-900:#0D3B38;
  --teal-800:#14514D;
  --teal-700:#1E6F69;
  --sage:#7EAF9B;
  --sage-light:#B7D4C6;
  --sage-bg:#E8F0EA;
  --coral:#E56D56;
  --coral-dark:#C9553F;
  --coral-bg:#FBE6E1;
  --ink:#16302D;
  --gray:#5B716D;
  --gray-soft:#8A9B97;
  --line:#E1DDD0;
  --radius-sm:10px;
  --radius-md:16px;
  --radius-lg:26px;
  --shadow-sm:0 2px 10px rgba(20,81,77,.07);
  --shadow-md:0 10px 30px rgba(13,59,56,.10);
  --wrap:1180px;
  --font-display:'Manrope',system-ui,sans-serif;
  --font-body:'DM Sans',system-ui,sans-serif;
}

html[data-theme="dark"]{
  --cream:#0B2422;
  --cream-soft:#102E2B;
  --teal-900:#071E1C;
  --teal-800:#62B7AD;
  --teal-700:#8BCBC3;
  --sage-bg:#193D38;
  --coral-bg:#442B29;
  --ink:#EFF7F4;
  --gray:#B4C8C3;
  --gray-soft:#93AAA5;
  --line:#294842;
  --shadow-sm:0 2px 10px rgba(0,0,0,.2);
  --shadow-md:0 10px 30px rgba(0,0,0,.28);
  color-scheme:dark;
}
html[data-theme="dark"] header{background:rgba(11,36,34,.94)}
html[data-theme="dark"] .diagnosis,html[data-theme="dark"] .segment-card,html[data-theme="dark"] .card,html[data-theme="dark"] .verdict,html[data-theme="dark"] .business-form,html[data-theme="dark"] .quote,html[data-theme="dark"] .resource-card,html[data-theme="dark"] .referral-action,html[data-theme="dark"] #leadForm{background:#12312E}
html[data-theme="dark"] .field input,html[data-theme="dark"] .field select,html[data-theme="dark"] .field textarea{background:#0E2926;color:var(--ink)}
html[data-theme="dark"] .calc-alert,html[data-theme="dark"] .draft-warning{background:#3A3020;color:#FFD998;border-color:#725D36}
html[data-theme="dark"] h1 em{background:linear-gradient(transparent 62%,#442B29 62%)}

*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:76px}
body{
  margin:0;
  font-family:var(--font-body);
  background:var(--cream);
  color:var(--ink);
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3{font-family:var(--font-display);color:var(--teal-900);line-height:1.14;margin:0 0 .5em}
h1{font-size:clamp(2.1rem,4vw,3.1rem);font-weight:800;letter-spacing:-.02em}
h1 em{font-style:normal;color:var(--coral);text-decoration:none;background:linear-gradient(transparent 62%, var(--coral-bg) 62%);padding:0 .05em}
h2{font-size:clamp(1.5rem,2.6vw,2.1rem);font-weight:800}
h3{font-size:1.15rem;font-weight:700}
p{margin:0 0 1em}
a{color:inherit;text-decoration:none}
ul{margin:0;padding:0}
img{max-width:100%;display:block}
button{font:inherit}
:focus-visible{outline:3px solid var(--coral);outline-offset:2px}
@media (prefers-reduced-motion: reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}

.wrap{max-width:var(--wrap);margin:0 auto;padding:0 24px}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:8px;
  padding:14px 22px;border-radius:999px;font-weight:700;font-size:.97rem;
  border:1.5px solid transparent;cursor:pointer;transition:transform .15s ease, box-shadow .15s ease, background .15s ease;
  white-space:nowrap;
}
.btn:hover{transform:translateY(-1px)}
.btn.primary{background:var(--coral);color:#fff;box-shadow:var(--shadow-sm)}
.btn.primary:hover{background:var(--coral-dark)}
.btn.teal{background:var(--teal-800);color:#fff;box-shadow:var(--shadow-sm)}
.btn.teal:hover{background:var(--teal-900)}
.btn.secondary{background:transparent;border-color:var(--teal-800);color:var(--teal-800)}
.btn.secondary:hover{background:var(--teal-800);color:#fff}
/* Nota: los botones .secondary dentro de tarjetas/formularios blancos (aunque estén
   dentro de una .section.dark) deben mantener su color normal, no el override claro,
   porque el fondo inmediato es blanco, no oscuro. Por eso no hay override aquí. */

/* ---------- Topbar / Header ---------- */
.topbar{background:var(--teal-900);color:var(--cream);text-align:center;font-size:.82rem;letter-spacing:.03em;padding:9px 16px;font-weight:600}
header{position:sticky;top:0;background:rgba(252,251,247,.92);backdrop-filter:blur(8px);z-index:50;border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:18px;padding:6px 24px}
.brand{display:inline-flex;align-items:center;gap:0;min-width:0}
.brand-symbol{content:url("logo-ascenso-guiado-transparente.png");width:240px;height:60px;object-fit:cover;object-position:center;flex:none;background:transparent}
.brand-copy{display:none!important}
.brand-copy{display:flex;min-height:50px;flex-direction:column;justify-content:center;align-items:stretch;min-width:0;margin-left:0}
.brand-copy strong{display:block;white-space:nowrap;font-family:'Lora',serif;font-size:1.05rem;font-weight:600;line-height:1;letter-spacing:-.038em;color:var(--teal-900)}
.brand-copy strong em{font:inherit;font-style:normal;color:inherit}
.brand-copy small{display:flex;align-items:center;width:100%;gap:4px;white-space:nowrap;font-family:var(--font-display);font-weight:700;font-size:.34rem;line-height:1;color:var(--gray);text-transform:uppercase;letter-spacing:.065em;margin-top:5px}
.brand-copy small::before,.brand-copy small::after{content:"";height:1px;background:var(--coral);opacity:.82}
.brand-copy small::before{flex:0 0 30px}
.brand-copy small::after{flex:1 1 auto}
.nav-links{display:flex;align-items:center;gap:26px;font-weight:600;font-size:.95rem}
.nav-links a:not(.btn){color:var(--ink);opacity:.82}
.nav-links a:not(.btn):hover{opacity:1;color:var(--coral)}
.nav-actions{display:flex;align-items:center;gap:10px}
.nav-cta{padding:9px 15px;border-radius:11px;font-size:.9rem;box-shadow:none!important;letter-spacing:.005em}
.icon-btn.menu-btn{display:none}
.icon-btn{background:none;border:1.5px solid rgba(13,74,67,.32);border-radius:10px;width:42px;height:42px;color:var(--teal-900);font-size:1.2rem;font-weight:800;cursor:pointer}

/* ---------- Hero ---------- */
.hero{padding:44px 0 32px;background:radial-gradient(1200px 500px at 80% -10%, var(--sage-bg), transparent)}
.hero#inicio{scroll-margin-top:76px}
.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:44px;align-items:start}
.hero-compact{padding:40px 0 34px;background:radial-gradient(760px 310px at 82% 5%,rgba(126,175,155,.24),transparent 72%),var(--cream)}
.hero-grid-compact{display:block}
.hero-grid-compact .hero-copy{max-width:970px}
.hero-grid-compact h1{max-width:18ch;font-size:clamp(2.35rem,4.5vw,3.65rem);margin-bottom:.34em}
.hero-grid-compact .hero-lead{max-width:68ch}
.kicker{font-family:var(--font-display);font-weight:700;font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--coral);margin:0 0 .6em}
.hero-lead{font-size:1.14rem;color:var(--gray);max-width:46ch;margin-bottom:.3em}
.hero-note{color:var(--gray-soft);font-size:1rem;margin:.15em 0 0}
.hero-actions{display:flex;flex-wrap:wrap;gap:12px;margin:22px 0 20px}
.trust{display:flex;flex-wrap:wrap;gap:10px 18px;font-size:.85rem;font-weight:600;color:var(--teal-800)}
.trust span{display:flex;align-items:center;gap:6px}
.trust span::before{content:"✓";color:var(--sage);font-weight:800}
.page-hero .hero-grid{align-items:center}
.campaign-hero{padding-bottom:48px}
.hero-lead-form{align-self:center}
.campaign-note{display:grid;gap:3px;margin-top:24px;padding:16px 18px;border-left:4px solid var(--coral);background:rgba(255,255,255,.68);border-radius:0 var(--radius-sm) var(--radius-sm) 0;max-width:620px}
.campaign-note strong{color:var(--teal-900);font-family:var(--font-display)}
.campaign-note span{color:var(--gray);font-size:.88rem}
.business-invite p:not(.kicker){color:var(--gray)}
.campaign-faq{padding-top:10px}

.diagnosis{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:26px;box-shadow:var(--shadow-md)}
.diagnosis-label{display:flex;justify-content:space-between;align-items:center;font-family:var(--font-display);font-weight:700;font-size:.85rem;color:var(--teal-900);margin-bottom:18px}
.diagnosis-label span:last-child{background:var(--sage-bg);color:var(--teal-800);padding:4px 12px;border-radius:999px;font-size:.72rem}
.route{display:flex;gap:14px;align-items:flex-start;padding:12px 0;border-top:1px solid var(--line)}
.route:first-of-type{border-top:none}
.route-num{flex:none;width:28px;height:28px;border-radius:50%;background:var(--teal-800);color:#fff;display:flex;align-items:center;justify-content:center;font-size:.8rem;font-weight:700;font-family:var(--font-display)}
.route strong{display:block;font-size:.95rem;color:var(--teal-900)}
.route small{color:var(--gray);font-size:.83rem}
.honesty{margin-top:16px;padding-top:16px;border-top:1px solid var(--line);font-size:.88rem;color:var(--gray)}
.honesty strong{color:var(--teal-900)}

/* ---------- Metrics ---------- */
.metrics{background:var(--teal-900);color:var(--cream);padding:34px 0}
.metric-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;text-align:center}
.metric strong{display:block;font-family:var(--font-display);font-size:1.7rem;font-weight:800}
.metric span{font-size:.85rem;opacity:.75}

/* ---------- Isapres comparadas ---------- */
.isapre-showcase{padding:30px 0 24px;background:radial-gradient(900px 220px at 50% -120px,rgba(126,175,155,.38),transparent 72%),var(--teal-900);color:var(--cream)}
.isapre-showcase-head{text-align:center;margin:0 auto 16px;max-width:760px}
.isapre-showcase-head .kicker{font-size:.68rem;margin-bottom:4px}
.isapre-showcase-head h2{font-size:clamp(1.08rem,1.9vw,1.35rem);margin:0;letter-spacing:-.01em;color:#fff}
.isapre-marquee{overflow:hidden;position:relative;padding:3px 0;mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 6%,#000 94%,transparent)}
.isapre-track{display:flex;width:max-content;animation:isapre-scroll 34s linear infinite;will-change:transform}
.isapre-marquee:hover .isapre-track,.isapre-marquee:focus-within .isapre-track{animation-play-state:paused}
.isapre-logo-group{display:flex;align-items:center;gap:12px;list-style:none;flex:none;padding:0 12px 0 0;margin:0}
.isapre-logo-group li{width:154px;height:64px;display:flex;align-items:center;justify-content:center;padding:13px 18px;background:#fff;border:1px solid rgba(255,255,255,.72);border-radius:var(--radius-sm);box-shadow:0 5px 18px rgba(0,0,0,.12)}
.isapre-logo-group img{display:block;width:100%;height:100%;max-width:122px;max-height:36px;object-fit:contain}
.isapre-showcase-note{max-width:850px;margin:13px auto 0;text-align:center;color:#BFD1CD;font-size:.68rem;line-height:1.45}
@keyframes isapre-scroll{to{transform:translateX(-50%)}}

/* ---------- Testimonios ---------- */
.testimonial-carousel-section{position:relative;overflow:hidden;padding:42px 0 46px!important;background:var(--cream-soft)}
.testimonial-carousel-section::before{content:"";position:absolute;width:330px;height:330px;border:1px solid rgba(20,81,77,.08);border-radius:50%;right:-150px;top:-180px}
.testimonial-carousel-head{position:relative;z-index:1;display:grid;grid-template-columns:.9fr 1.1fr;gap:56px;align-items:end;margin-bottom:22px}
.testimonial-carousel-head h2{font-size:clamp(1.8rem,3vw,2.5rem);margin:0}
.testimonial-carousel-head>p{max-width:58ch;margin:0;color:var(--gray);font-size:1rem}
.testimonial-carousel{position:relative;z-index:1}
.testimonial-track{display:flex;gap:14px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;scrollbar-width:none;overscroll-behavior-x:contain}
.testimonial-track::-webkit-scrollbar{display:none}
.testimonial-slide{position:relative;overflow:hidden;display:flex;flex:0 0 calc((100% - 42px)/4);min-width:0;flex-direction:column;scroll-snap-align:start;padding:20px 18px 18px;border-radius:var(--radius-md);background:linear-gradient(135deg,var(--teal-900),#14514D);color:#fff;box-shadow:0 13px 32px rgba(13,59,56,.16)}
.testimonial-slide::after{content:"“";position:absolute;right:30px;top:-20px;font-family:Georgia,serif;font-size:9rem;line-height:1;color:rgba(255,255,255,.07)}
.testimonial-slide-top{display:flex;align-items:center;margin-bottom:12px;color:#FFD0C7;font-size:.64rem;font-weight:800;letter-spacing:.04em;text-transform:uppercase}
.testimonial-slide blockquote{position:relative;z-index:1;margin:0 0 16px;font-family:var(--font-display);font-size:clamp(.78rem,.84vw,.87rem);font-weight:600;line-height:1.46;color:#fff}
.testimonial-slide-footer{position:relative;z-index:1;display:flex;flex-direction:column;align-items:flex-start;gap:3px;margin-top:auto;padding-top:13px;border-top:1px solid rgba(255,255,255,.15)}
.testimonial-slide-footer strong{font-family:var(--font-display);font-size:.9rem}
.testimonial-slide-footer span{color:#C9DAD6;font-size:.65rem;font-weight:700;text-align:left}
.testimonial-controls{display:flex;align-items:center;gap:12px;margin-top:18px}
.testimonial-arrow{display:grid;place-items:center;width:38px;height:38px;border:1px solid var(--line);border-radius:50%;background:#fff;color:var(--teal-900);font-size:1rem;cursor:pointer;transition:background .18s ease,color .18s ease,border-color .18s ease}
.testimonial-arrow:hover{background:var(--teal-900);border-color:var(--teal-900);color:#fff}
.testimonial-status{min-width:66px;text-align:center;color:var(--gray);font-family:var(--font-display);font-size:.78rem;font-weight:800;font-variant-numeric:tabular-nums}
.testimonial-cta{margin-left:auto;padding:11px 18px;font-size:.86rem}
.channel-actions{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;margin-top:4px}
.channel-actions .btn{width:100%;white-space:normal;text-align:center;padding-left:14px;padding-right:14px}
.step-actions.channel-actions{grid-template-columns:auto minmax(0,1fr) minmax(0,1fr)}

/* ---------- Generic sections ---------- */
.section{padding:52px 0}
.section.soft{background:var(--cream-soft)}
.section.dark{background:var(--teal-900);color:var(--cream)}
.section.dark h2,.section.dark h3{color:#fff}
.section.dark .kicker{color:var(--coral)}
.section-head{max-width:640px;margin:0 auto 28px;text-align:center}
.section-head p:not(.kicker){color:var(--gray)}
.section.dark .section-head p:not(.kicker){color:#C9DAD6}

/* ---------- Segment cards ---------- */
.segment-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.segment-grid.b2c-grid{grid-template-columns:repeat(2,minmax(0,1fr));max-width:820px;margin:0 auto}
.segment-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-md);padding:26px;display:block;transition:transform .18s ease, box-shadow .18s ease, border-color .18s ease}
.segment-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-md);border-color:var(--sage)}
.segment-icon{font-family:var(--font-display);font-weight:800;font-size:.8rem;color:var(--sage);letter-spacing:.05em}
.segment-card h3{margin:10px 0 6px}
.segment-card p{color:var(--gray);font-size:.92rem;margin-bottom:14px}
.segment-link{font-weight:700;color:var(--coral);font-size:.9rem}

/* ---------- Calculator ---------- */
.calculator-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.calc-facts{display:flex;flex-direction:column;gap:14px;margin-top:22px}
.calc-fact{display:flex;gap:14px;align-items:flex-start}
.calc-fact span{flex:none;width:34px;height:34px;border-radius:10px;background:var(--sage-bg);color:var(--teal-800);display:flex;align-items:center;justify-content:center;font-weight:800;font-size:.78rem;font-family:var(--font-display)}
.calc-fact div{font-size:.9rem;color:var(--gray)}
.calc-fact b{color:var(--teal-900)}

.card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:28px;box-shadow:var(--shadow-md)}
.field{margin-bottom:16px}
.field label{display:block;font-size:.82rem;font-weight:700;color:var(--teal-900);margin-bottom:6px}
.field input,.field select,.field textarea{
  width:100%;padding:12px 14px;border:1.5px solid var(--line);border-radius:var(--radius-sm);
  font:inherit;font-size:.96rem;background:#fff;color:var(--ink);
}
.field input:focus,.field select:focus,.field textarea:focus{border-color:var(--coral)}
.field textarea{min-height:80px;resize:vertical}
.money{display:flex;align-items:center;border:1.5px solid var(--line);border-radius:var(--radius-sm);overflow:hidden}
.money span{padding:12px 10px 12px 14px;color:var(--gray);font-weight:700}
.money input{border:none;padding-left:0}
.money:focus-within{border-color:var(--coral)}

.calc-results{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:18px 0}
.calc-result{background:var(--cream-soft);border-radius:var(--radius-sm);padding:14px}
.calc-result small{display:block;font-size:.72rem;color:var(--gray);margin-bottom:4px}
.calc-result strong{display:block;font-family:var(--font-display);font-size:1.35rem;color:var(--teal-900)}
.calc-result span{font-size:.72rem;color:var(--gray-soft)}
.calc-result.featured{background:var(--coral-bg)}
.calc-result.featured strong{color:var(--coral-dark)}
.calc-alert{display:none;background:#FFF4E5;border:1px solid #F0CB8E;color:#8A5A00;font-size:.82rem;padding:10px 14px;border-radius:var(--radius-sm);margin-bottom:8px}
.calc-alert.show{display:block}
.fine{font-size:.76rem;color:var(--gray-soft)}
.fine a{color:var(--teal-800);text-decoration:underline}

/* ---------- Promise / verdicts ---------- */
.promise-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:52px}
.sticky{position:sticky;top:110px;align-self:start}
.verdicts{display:flex;flex-direction:column;gap:16px}
.verdict{display:flex;gap:16px;align-items:flex-start;background:#fff;border:1px solid var(--line);border-radius:var(--radius-md);padding:20px}
.verdict-icon{flex:none;width:40px;height:40px;border-radius:50%;background:var(--sage-bg);color:var(--teal-800);display:flex;align-items:center;justify-content:center;font-weight:800;font-family:var(--font-display);font-size:.9rem}
.verdict h3{margin-bottom:4px;font-size:1rem}
.verdict p{color:var(--gray);font-size:.88rem;margin:0}

/* ---------- Business / RRHH ---------- */
.business-grid{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:start}
.business-copy p{color:#C9DAD6}
.benefits{display:flex;flex-direction:column;gap:14px;margin-top:18px}
.benefit{display:flex;gap:12px;align-items:flex-start;font-size:.94rem}
.benefit span{flex:none;width:26px;height:26px;border-radius:50%;background:var(--coral);color:#fff;display:flex;align-items:center;justify-content:center;font-size:.75rem;font-weight:800}
.business-form{background:#fff;border-radius:var(--radius-lg);padding:28px;box-shadow:var(--shadow-md)}
.business-form h3{margin-bottom:16px;color:var(--teal-900)}
.business-feature .business-grid{align-items:center}
.business-feature .business-form{padding:32px}
.business-feature .business-actions .btn{width:100%;padding-left:14px;padding-right:14px}

/* ---------- Advisor ---------- */
.advisor{display:grid;grid-template-columns:.42fr 1.58fr;gap:36px;align-items:center}
.experience{background:var(--teal-900);color:#fff;border-radius:var(--radius-md);padding:24px 26px;text-align:center}
.experience strong{display:block;font-family:var(--font-display);font-size:2.45rem;font-weight:800;line-height:1.05;white-space:nowrap}
.experience span{display:block;max-width:20ch;margin:8px auto 0;font-size:.78rem;line-height:1.4;opacity:.8}
.advisor-copy p{color:var(--gray)}
.signature{font-style:italic;color:var(--teal-800)!important}
.advisor-section{padding-bottom:18px}
.resources-section{padding-top:18px}

/* ---------- Testimonials ---------- */
.testimonial-preview{position:relative;overflow:hidden;background:radial-gradient(700px 320px at 8% 20%,rgba(126,175,155,.18),transparent 68%),var(--teal-900);color:#fff}
.testimonial-preview::after{content:"";position:absolute;width:260px;height:260px;border:1px solid rgba(255,255,255,.09);border-radius:50%;right:-90px;top:-120px}
.draft-warning{background:#FFF4E5;border:1px dashed #E0A93B;color:#8A5A00;font-size:.8rem;font-weight:700;padding:10px 16px;border-radius:var(--radius-sm);margin-bottom:28px;text-align:center}
.quote-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.quote{background:#fff;border:1px solid var(--line);border-radius:var(--radius-md);padding:22px}
.quote p{font-style:italic;color:var(--ink);margin-bottom:14px}
.quote strong{display:block;font-size:.88rem}
.quote small{color:var(--gray-soft);font-size:.78rem}
.testimonial-layout{position:relative;z-index:1;display:grid;grid-template-columns:.78fr 1.22fr;gap:54px;align-items:center}
.testimonial-heading .kicker{color:#FF8B74}
.testimonial-heading h2{color:#fff;max-width:12ch;font-size:clamp(2rem,3.5vw,3rem)}
.testimonial-heading>p:not(.kicker){color:#C9DAD6;max-width:47ch;margin-bottom:20px}
.testimonial-points{display:flex;flex-wrap:wrap;gap:8px;margin:0 0 22px}
.testimonial-points span{padding:7px 11px;border:1px solid rgba(255,255,255,.18);border-radius:999px;color:#EAF3F1;font-size:.76rem;font-weight:700}
.quote-featured{position:relative;margin:0;padding:34px 36px 30px;border:0;border-top:5px solid var(--coral);box-shadow:0 22px 60px rgba(3,28,26,.28)}
.quote-featured blockquote{margin:0 0 18px;font-family:var(--font-display);font-size:1.13rem;line-height:1.55;color:var(--teal-900);font-weight:600}
.quote-featured figcaption{display:flex;flex-direction:column;gap:2px}
.quote-featured .quote-mark{position:absolute;right:24px;top:8px;font-family:Georgia,serif;font-size:4.5rem;line-height:1;color:var(--sage-bg);font-weight:700}

/* ---------- Google Ads landing ---------- */
.campaign-page header{position:static}
.campaign-header .nav{min-height:66px}
.campaign-header-note{font-size:.8rem;color:var(--gray);font-weight:600}
.ads-hero{padding:46px 0 34px;background:radial-gradient(800px 420px at 18% 0,rgba(126,175,155,.2),transparent 68%),var(--cream)}
.ads-hero-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(390px,.84fr);gap:54px;align-items:center}
.ads-copy h1{font-size:clamp(2.25rem,4.5vw,3.65rem);max-width:14ch}
.ads-copy .hero-lead{max-width:53ch}
.ads-promise{display:grid;gap:10px;margin:23px 0}
.ads-promise div{display:flex;gap:10px;align-items:flex-start;color:var(--teal-800);font-weight:650;font-size:.92rem}
.ads-promise span{display:grid;place-items:center;flex:none;width:22px;height:22px;border-radius:50%;background:var(--sage-bg);font-size:.7rem}
.ads-form-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:30px;box-shadow:var(--shadow-md)}
.ads-form-card h2{font-size:1.45rem;margin-bottom:5px}
.ads-form-intro{font-size:.88rem;color:var(--gray);margin-bottom:18px}
.progress-head{display:flex;align-items:center;justify-content:space-between;gap:14px;margin-bottom:18px}
.progress-head span{font-size:.72rem;font-weight:800;color:var(--gray);text-transform:uppercase;letter-spacing:.06em}
.progress-bar{height:6px;flex:1;background:var(--sage-bg);border-radius:999px;overflow:hidden}
.progress-bar i{display:block;width:25%;height:100%;background:var(--coral);border-radius:inherit;transition:width .2s ease}
.form-step{border:0;margin:0;padding:0}
.form-step[hidden]{display:none}
.form-step legend{font-family:var(--font-display);font-weight:800;color:var(--teal-900);font-size:1.05rem;margin-bottom:14px}
.choice-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:16px}
.choice{position:relative}
.choice input{position:absolute;opacity:0;pointer-events:none}
.choice label{display:flex;align-items:center;justify-content:center;min-height:48px;padding:10px 12px;border:1.5px solid var(--line);border-radius:var(--radius-sm);font-size:.87rem;font-weight:700;color:var(--teal-800);text-align:center;cursor:pointer}
.choice input:checked+label{border-color:var(--teal-800);background:var(--sage-bg);box-shadow:inset 0 0 0 1px var(--teal-800)}
.step-actions{display:flex;gap:10px;margin-top:16px}
.step-actions .btn{flex:1}
.btn.back{background:transparent;border-color:var(--line);color:var(--gray)}
.ads-proof{padding:32px 0;background:var(--teal-900);color:#fff}
.ads-proof-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;text-align:center}
.ads-proof strong{display:block;font-family:var(--font-display);font-size:1.18rem;margin-bottom:3px}
.ads-proof span{font-size:.79rem;color:#BFD1CD}
.ads-process{padding:48px 0}
.ads-testimonial{max-width:800px;margin:0 auto}
.ads-testimonials-section .section-head{max-width:760px}
.ads-testimonials-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;align-items:stretch}
.ads-testimonial-card{position:relative;display:flex;flex-direction:column;margin:0;padding:24px 22px 21px;border:1px solid var(--line);border-top:4px solid var(--coral);border-radius:var(--radius-md);background:#fff;box-shadow:var(--shadow-sm)}
.ads-testimonial-card::before{content:"“";position:absolute;right:17px;top:2px;font-family:Georgia,serif;font-size:4rem;line-height:1;color:var(--sage-bg)}
.ads-testimonial-card blockquote{position:relative;z-index:1;margin:0 0 20px;color:var(--teal-900);font-family:var(--font-display);font-size:.91rem;font-weight:650;line-height:1.52}
.ads-testimonial-card figcaption{display:flex;flex-direction:column;gap:2px;margin-top:auto;padding-top:15px;border-top:1px solid var(--line)}
.ads-testimonial-card figcaption strong{color:var(--teal-900);font-family:var(--font-display);font-size:.9rem}
.ads-testimonial-card figcaption span{color:var(--gray);font-size:.72rem}
.ads-disclaimer{font-size:.72rem;color:var(--gray-soft);text-align:center;margin:18px auto 0;max-width:760px}

/* ---------- Resources ---------- */
.resource-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.resource-card{background:#fff;border:1px solid var(--line);border-radius:var(--radius-md);padding:22px;display:block}
.resource-card:hover{border-color:var(--sage);box-shadow:var(--shadow-sm)}
.tag{display:inline-block;background:var(--sage-bg);color:var(--teal-800);font-size:.7rem;font-weight:700;padding:4px 10px;border-radius:999px;margin-bottom:10px}
.resource-card h3{font-size:1rem;margin-bottom:6px}
.resource-card p{color:var(--gray);font-size:.88rem}
.resource-card strong{color:var(--coral);font-size:.86rem}

/* ---------- Referral ---------- */
.referral{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.referral p{color:var(--gray)}
.referral-action{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:26px;box-shadow:var(--shadow-sm)}
.referral-action p{font-size:.78rem;color:var(--gray-soft);margin:12px 0 0}

/* ---------- FAQ ---------- */
.faq details{border-bottom:1px solid rgba(255,255,255,.15);padding:16px 0}
.faq summary{cursor:pointer;font-weight:700;font-family:var(--font-display);font-size:1.02rem;list-style:none;display:flex;justify-content:space-between;align-items:center}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-size:1.4rem;color:var(--coral);flex:none;margin-left:12px}
.faq details[open] summary::after{content:"–"}
.faq details p{color:#C9DAD6;margin-top:10px;font-size:.92rem}

/* ---------- Contact / evaluación ---------- */
.contact-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:48px;align-items:start}
.points{display:flex;flex-direction:column;gap:10px;margin-top:18px}
.point{display:flex;align-items:center;gap:10px;font-size:.92rem;font-weight:600;color:var(--teal-800)}
.point span{width:22px;height:22px;border-radius:50%;background:var(--sage-bg);color:var(--teal-800);display:flex;align-items:center;justify-content:center;font-size:.7rem}
#leadForm,.business-form{background:#fff;border:1px solid var(--line);border-radius:var(--radius-lg);padding:28px;box-shadow:var(--shadow-md)}
.form-row{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.consent{display:flex;gap:10px;align-items:flex-start;font-size:.78rem;color:var(--gray);margin:14px 0 18px}
.consent input{margin-top:3px;flex:none}
.consent a{color:var(--teal-800);text-decoration:underline}
.form-status{font-size:.85rem;color:var(--gray);min-height:1.2em;margin-top:10px}

/* ---------- Footer ---------- */
footer{background:var(--teal-900);color:#C9DAD6;padding:34px 0}
.footer-grid{display:flex;justify-content:space-between;align-items:flex-start;gap:24px;flex-wrap:wrap}
footer .brand-copy strong{color:#fff}
footer .brand-copy strong em{color:inherit}
footer .brand-copy small{color:#C9DAD6}
.footer-links{display:flex;gap:20px;flex-wrap:wrap;margin-bottom:12px;font-size:.86rem}
.footer-links a,.footer-links button{color:#C9DAD6;background:none;border:none;cursor:pointer;font:inherit;padding:0}
.footer-links a:hover,.footer-links button:hover{color:#fff}
footer p{font-size:.8rem;color:#8FA8A3;margin:0}
footer .brand-symbol{background:var(--cream);border:1px solid rgba(255,255,255,.18);border-radius:12px;padding:4px 8px;box-shadow:0 8px 22px rgba(0,0,0,.12)}
.social-presence{display:flex;align-items:center;gap:11px;margin-bottom:13px;color:#C9DAD6;font-size:.78rem;font-weight:700}
.social-links{display:flex;align-items:center;gap:8px}
.social-link{display:inline-flex;align-items:center;justify-content:center;width:34px;height:34px;border:1px solid rgba(255,255,255,.3);border-radius:10px;color:#fff;background:rgba(255,255,255,.06);transition:background .18s ease,border-color .18s ease,transform .18s ease}
.social-link:hover{background:var(--coral);border-color:var(--coral);transform:translateY(-2px)}
.social-link:focus-visible{outline:3px solid rgba(238,111,87,.4);outline-offset:3px}
.social-link svg{width:18px;height:18px;fill:currentColor}
.social-link svg rect,.social-link svg circle{fill:none;stroke:currentColor;stroke-width:1.8}
.social-link svg .social-dot{fill:currentColor;stroke:none}

/* ---------- Floating elements ---------- */
.floating{
  display:none;
  background:var(--teal-800);color:#fff;font-weight:700;font-size:.85rem;
  padding:12px 20px;border-radius:999px;box-shadow:var(--shadow-md);
}
.floating:hover{background:var(--teal-900)}

/* =========================================================
   Responsive
   ========================================================= */
@media (max-width: 980px){
  .hero-grid,.calculator-grid,.promise-grid,.business-grid,.advisor,.referral,.contact-grid,.testimonial-layout,.ads-hero-grid{grid-template-columns:1fr}
  .hero-grid>*,.calculator-grid>*,.promise-grid>*,.business-grid>*,.advisor>*,.referral>*,.contact-grid>*,.testimonial-layout>*,.ads-hero-grid>*{min-width:0}
  .sticky{position:static}
  .segment-grid,.quote-grid,.resource-grid,.ads-testimonials-grid{grid-template-columns:1fr 1fr}
  .metric-grid{gap:14px}
  .brand-symbol{width:205px;height:51px}
  .testimonial-slide{flex-basis:calc((100% - 14px)/2)}
}
@media (max-width: 720px){
  html{scroll-padding-top:62px}
  .hero#inicio{scroll-margin-top:62px}
  .nav-links{
    position:fixed;top:51px;left:0;right:0;background:var(--cream);border-bottom:1px solid var(--line);
    flex-direction:column;align-items:flex-start;padding:18px 24px;gap:16px;
    transform:translateY(-8px);opacity:0;pointer-events:none;transition:opacity .18s ease, transform .18s ease;
  }
  .nav-links.open{opacity:1;transform:translateY(0);pointer-events:auto}
  .icon-btn.menu-btn{display:block}
  .segment-grid,.segment-grid.b2c-grid,.quote-grid,.resource-grid,.form-row,.metric-grid,.ads-testimonials-grid{grid-template-columns:1fr}
  .section{padding:40px 0}
  .nav-cta{display:none}
  .floating{display:flex;align-items:center}
  .hero{padding:24px 0 28px}
  .hero-compact{padding:28px 0 26px}
  .hero-grid-compact h1{font-size:clamp(2.25rem,10.8vw,3rem);line-height:1.06}
  .brand-symbol{width:190px;height:48px}
  .brand{gap:5px}
  .brand-copy{display:none!important}
  .brand-copy strong{font-size:.86rem}
  .brand-copy small{font-size:.28rem;letter-spacing:.045em;margin-top:3px}
  .brand-copy small::before{flex-basis:21px}
  .isapre-showcase{padding:24px 0 19px}
  .isapre-showcase-head{margin-bottom:13px}
  .isapre-showcase-head h2{font-size:1.02rem}
  .isapre-marquee{overflow:hidden;scroll-snap-type:none;mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 7%,#000 93%,transparent)}
  .isapre-marquee::-webkit-scrollbar{display:none}
  .isapre-track{animation:isapre-scroll 26s linear infinite}
  .isapre-logo-group{padding-right:10px}
  .isapre-logo-group[aria-hidden="true"]{display:flex}
  .isapre-logo-group li{width:138px;height:60px;scroll-snap-align:start;padding:12px 16px}
  .isapre-showcase-note{font-size:.64rem;padding:0 8px}
  .testimonial-carousel-section{padding:34px 0 36px!important}
  .testimonial-carousel-head{grid-template-columns:1fr;gap:8px;margin-bottom:18px}
  .testimonial-track{gap:12px}
  .testimonial-slide{flex-basis:88%;padding:24px 22px}
  .testimonial-slide blockquote{font-size:.95rem;line-height:1.5}
  .testimonial-slide-footer{align-items:flex-start;flex-direction:column}
  .testimonial-slide-footer span{text-align:left}
  .testimonial-controls{flex-wrap:wrap}
  .testimonial-cta{flex:1 0 100%;margin:2px 0 0}
  .channel-actions,.step-actions.channel-actions{grid-template-columns:1fr}
  .campaign-header-note{display:none}
  .ads-hero{padding:28px 0 24px}
  .ads-form-card{padding:22px}
  .ads-proof-grid{grid-template-columns:1fr;gap:16px}
  .choice-grid{grid-template-columns:1fr}
  .quote-featured{padding:26px 22px 24px}
  .calculator-grid .btn,.referral .btn,#leadForm .btn{white-space:normal;text-align:center}
}
@media (prefers-reduced-motion: reduce){.isapre-track{animation:none}.isapre-marquee{overflow-x:auto;mask-image:none;-webkit-mask-image:none}.isapre-logo-group[aria-hidden="true"]{display:none}}
@media (max-width: 360px){
  .brand-symbol{width:168px;height:42px}
  .brand-copy{min-height:38px}
  .brand-copy strong{font-size:.76rem}
  .brand-copy small{font-size:.25rem;letter-spacing:.025em}
  .brand-copy small::before{flex-basis:18px}
  .nav{padding:6px 16px}
  .nav-links{top:47px}
}

/* =========================================================
   Centro de recursos y páginas editoriales
   ========================================================= */
.container{max-width:var(--wrap);margin:0 auto;padding:0 24px}
.container.narrow{max-width:850px}
.skip-link{position:fixed;left:16px;top:-80px;z-index:200;background:#fff;color:var(--teal-900);padding:10px 14px;border-radius:8px;box-shadow:var(--shadow-md)}
.skip-link:focus{top:16px}
.site-header .nav-wrap{min-height:66px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.site-header .resource-brand{gap:10px}
.site-header .brand-symbol{content:url("logo-ascenso-isotipo.png");width:54px;height:54px;object-fit:contain;background:transparent}
.brand-wordmark{display:flex;flex-direction:column;min-width:0}
.brand-wordmark strong{font-family:'Lora',Georgia,serif;color:var(--teal-900);font-size:1.02rem;line-height:1.05;white-space:nowrap}
.brand-wordmark strong em{font:inherit;font-style:normal;color:inherit}
.brand-wordmark small{margin-top:4px;color:var(--gray);font-size:.48rem;font-weight:800;letter-spacing:.1em;text-transform:uppercase}
.site-header nav{display:flex;align-items:center;gap:22px;font-size:.88rem;font-weight:700;color:var(--gray)}
.site-header nav a:hover{color:var(--coral)}
.btn-small{padding:10px 16px;font-size:.83rem;background:var(--teal-800);color:#fff}
.resource-hub-hero,.article-hero{background:radial-gradient(820px 330px at 82% 0,rgba(126,175,155,.22),transparent 70%),var(--cream);border-bottom:1px solid var(--line)}
.resource-hub-hero{padding:58px 0 52px}
.article-hero{padding:46px 0 40px}
.article-hero .container{max-width:850px}
.article-hero h1{max-width:18ch;font-size:clamp(2rem,4vw,3.15rem)}
.article-meta,.article-hero>div>p:last-child{color:var(--gray);font-size:.86rem}
.breadcrumb{color:var(--gray);font-size:.78rem;margin-bottom:18px}
.breadcrumb a{color:var(--teal-700);text-decoration:underline;text-underline-offset:3px}
.eyebrow{font-family:var(--font-display);font-weight:800;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--coral);margin:0 0 10px}
.resource-hub-hero h1{max-width:19ch;font-size:clamp(2.15rem,4.4vw,3.45rem)}
.resource-hub-intro{max-width:72ch;color:var(--gray);font-size:1.07rem}
.resource-trust{display:flex;flex-wrap:wrap;gap:9px;margin-top:22px}
.resource-trust span{padding:7px 11px;border:1px solid var(--sage-light);border-radius:999px;background:rgba(255,255,255,.7);color:var(--teal-800);font-size:.72rem;font-weight:800}
.resource-section-head{max-width:760px;text-align:left;margin-left:0}
.resource-card-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.resource-card-grid-four{grid-template-columns:repeat(4,minmax(0,1fr))}
.article-card{display:flex;flex-direction:column;min-height:245px;padding:24px;border:1px solid var(--line);border-radius:var(--radius-md);background:#fff;transition:transform .18s ease,border-color .18s ease,box-shadow .18s ease}
.article-card:hover{transform:translateY(-3px);border-color:var(--sage);box-shadow:var(--shadow-md)}
.article-card>span{color:var(--teal-700);font-size:.69rem;font-weight:800;text-transform:uppercase;letter-spacing:.05em}
.article-card h3{margin:12px 0 8px;font-size:1.12rem}
.article-card p{color:var(--gray);font-size:.88rem}
.article-card>strong,.article-card a strong{display:block;margin-top:auto;color:var(--coral);font-size:.85rem}
.resource-tool-card{border-color:var(--sage)}
.resource-reading-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:52px;align-items:center}
.resource-reading-grid>div>p:not(.eyebrow){color:var(--gray)}
.source-box{padding:25px;border-left:5px solid var(--coral);border-radius:0 var(--radius-md) var(--radius-md) 0;background:#fff;box-shadow:var(--shadow-sm)}
.source-box strong{font-family:var(--font-display);color:var(--teal-900)}
.source-box p{margin-top:10px;color:var(--gray);font-size:.84rem}
.resource-method{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.resource-method>div{padding:22px;border-top:3px solid var(--sage);background:#fff;border-radius:0 0 var(--radius-md) var(--radius-md)}
.resource-method span{color:var(--coral);font-weight:800;font-size:.75rem}
.resource-method h3{margin-top:8px}
.resource-method p{color:var(--gray);font-size:.85rem;margin:0}
.resource-faq details{padding:16px 0;border-bottom:1px solid var(--line)}
.resource-faq summary{display:flex;justify-content:space-between;cursor:pointer;color:var(--teal-900);font-family:var(--font-display);font-weight:800;list-style:none}
.resource-faq summary::-webkit-details-marker{display:none}
.resource-faq summary::after{content:'+';color:var(--coral);font-size:1.3rem}
.resource-faq details[open] summary::after{content:'−'}
.resource-faq details p{margin:10px 0 0;color:var(--gray)}
.enterprise-cta{background:var(--teal-900);color:#fff}
.enterprise-cta h2{color:#fff}
.enterprise-cta .split{display:grid;grid-template-columns:.9fr 1.1fr;gap:48px;align-items:center}
.enterprise-cta .split>div:last-child p{color:#C9DAD6}
.article-body{max-width:790px;margin:0 auto;padding:48px 24px 58px;color:var(--ink);font-size:1.02rem}
.article-body>p:first-child{font-size:1.15rem;color:var(--gray)}
.article-body h2{margin-top:1.65em;font-size:1.65rem}
.article-body h3{margin-top:1.45em;font-size:1.1rem}
.article-body ul,.article-body ol{padding-left:1.3rem;margin:0 0 1.2rem}
.article-body li{margin:.55rem 0;padding-left:.2rem}
.article-body a:not(.btn){color:var(--teal-700);text-decoration:underline;text-underline-offset:3px}
.callout{margin:26px 0;padding:20px 22px;border-left:5px solid var(--coral);background:var(--cream-soft);border-radius:0 var(--radius-sm) var(--radius-sm) 0;color:var(--teal-900);font-weight:650}
.article-table{width:100%;border-collapse:collapse;margin:20px 0 28px;font-size:.9rem}
.article-table th,.article-table td{padding:12px 14px;border:1px solid var(--line);text-align:left;vertical-align:top}
.article-table th{background:var(--sage-bg);color:var(--teal-900);font-family:var(--font-display)}
.article-sources{margin-top:34px;padding-top:24px;border-top:1px solid var(--line);font-size:.83rem;color:var(--gray)}
.article-sources h2{font-size:1.15rem;margin-top:0}
.official-sources{margin-top:34px;padding-top:24px;border-top:1px solid var(--line);font-size:.83rem;color:var(--gray)}
.official-sources h2{font-size:1.15rem;margin-top:0}
.related-guides{display:flex;flex-wrap:wrap;gap:8px 16px;align-items:center;margin:28px 0;padding:18px;border-radius:var(--radius-sm);background:var(--sage-bg);font-size:.82rem}
.related-guides strong{width:100%;color:var(--teal-900);font-family:var(--font-display)}
.comparison-table{overflow-x:auto;margin:20px 0 28px}
.comparison-table table{width:100%;min-width:580px;border-collapse:collapse;font-size:.88rem}
.comparison-table th,.comparison-table td{padding:12px 14px;border:1px solid var(--line);text-align:left;vertical-align:top}
.comparison-table th{background:var(--sage-bg);color:var(--teal-900);font-family:var(--font-display)}
.author-box{display:grid;grid-template-columns:auto 1fr;gap:16px;align-items:center;margin:34px 0;padding:20px;border:1px solid var(--line);border-radius:var(--radius-md);background:#fff}
.author-box span{display:grid;place-items:center;width:46px;height:46px;border-radius:14px;background:var(--teal-900);color:#fff;font-weight:800}
.author-box p{margin:3px 0 0;color:var(--gray);font-size:.8rem}
.footer-bottom{display:flex;justify-content:space-between;gap:18px;flex-wrap:wrap;font-size:.78rem}
.footer-bottom a:hover{color:#fff}
@media(max-width:820px){
  .site-header nav{display:none}
  .resource-card-grid,.resource-card-grid-four,.resource-method{grid-template-columns:1fr 1fr}
  .resource-reading-grid,.enterprise-cta .split{grid-template-columns:1fr;gap:26px}
}
@media(max-width:580px){
  .container{padding:0 18px}
  .site-header .nav-wrap{min-height:58px;gap:12px}
  .site-header .brand-symbol{width:44px;height:44px}
  .brand-wordmark strong{font-size:.88rem}
  .brand-wordmark small{font-size:.4rem}
  .btn-small{padding:9px 11px;font-size:.72rem}
  .resource-hub-hero{padding:38px 0 34px}
  .article-hero{padding:34px 0 30px}
  .resource-card-grid,.resource-card-grid-four,.resource-method{grid-template-columns:1fr}
  .article-card{min-height:0}
  .article-body{padding:34px 18px 46px;font-size:.96rem}
  .article-table{display:block;overflow-x:auto}
  .footer-bottom{flex-direction:column}
}